Awareness & Advocacy

Raising awareness can be expensive and time consuming. How does a nonprofit organization increase the effectiveness and reach of their message? Apt Minds eCRM has several solutions.

Regular updates to your website place fundraising efforts into the context of a vibrant and energetic organization, not a merely needy one. Apt Minds eCRM will help you keep your website up-to-date with news, success stories, and progress reports to keep your constituents in-the-loop. If you only have a handful of static pages, a mission statement, and a "contact us" page, you're missing an opportunity to create new members and enhance exiting donor relationships with every visitor to your website.

Targeted email campaigns expand awareness even more dramatically. Apt Mind eCRM creates focused campaigns designed to reach groups of supporters based on their interests. Using online surveys, requests for information (RFIs), and user actions, Apt Minds eCRM gathers information from individuals who visit your web site. Once we understand their interests and motivations, we can regularly contact them with the information they will find most relevant, deepening their connection with your organization.

Apt Minds eCRM coordinates all online communication with your nonprofit organizations ongoing marketing efforts (TV, radio, direct mail, and more). We handle all of the technical aspects of the online outreach.